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Finally after 8 attempts, with Google My Business, Google has a successful Social Network! At least for businesses…

And some businesses need to pay a lot more attention to GMB than they have to date, or their competition will swamp them. Is your business one of these?

For example, do prospective customers find your type of business by searching directly for a business by name? Or are they more often using a “discovery search” by product, topic, or business type?

A recent Bright Social study will help you discover the answer for your business, enable you to benchmark your business against industry norms, and begin to formulate an improvement strategy…

Enjoy, and take action!