Ken Johnstone is an Online Business Advisor, Coach and Publisher with international experience. As well as his own development projects, Ken works with selected Business Owners who aim to significantly grow their profits through their online presence.He has the rare ability to bridge the business and technology worlds, understanding his customers’ needs and providing creative, innovative solutions.
Ken often works with his clients to clarify and develop a bigger-picture vision of their business growth opportunities.
Specialties Include:
Ranging from Initial Business idea, through Online Market Opportunity Assessment, Keyword-driven Content development, Website Assessment, Diagnosis, (Re-)Design & Setup, Online Marketing Campaign Management, and Performance monitoring.
Expertise Includes:
- Advanced Online Market Research? (various applications)
- Business website configuration and optimisation (egWordpress)
- Online Marketing strategies – SEO, PPC, Social Media Marketing, Auto-responders, List Management and Email Campaigns (eg Aweber)
- Performance Monitoring – Analytics, Conversion and Split-Testing
- Project Management
- Training & Coaching – periodically Ken runs online business development workshops
Education:
MBA – Edinburgh University
BSc (Hons) – Glasgow University